Minimally viable product …
A website that offers information, inspiration and community for women who own or aspire to own their own businesses. My partner on the project is Melissa Miller Young.
Problem solving …
Our target audience is the female bootstrapper or ‘solopreneur.’ She’s wearing a lot of hats. She may be doing a lot of her business marketing on her own, and she needs practical, affordable help to move her business forward. … With Wobizzle.com, we are building an online resource to provide that help.
Seed money …
None. We’re bootstrappers too! We are self-funding every step of the way.
Next phase …
We just launched our free #MoveForwardMonday marketing tip series, and our biweekly podcast debuts this month on the StudioDNA network. It’s called “The Wobizzle Podcast,” and it will be available on iTunes, SoundCloud, GooglePlay, etc. We are launching our monetization phase in second quarter. We’ll have some training products available and a tool in development for small-business owners who struggle with social media marketing.
Wobizzle.com originally launched in 2011. It was a passion project for me, essentially an overgrown hobby. I really didn’t have plans to monetize it. I was just doing it for fun, and I got a kick out of sharing the stories of women who were carving out their own forms of success. It had a nice growth spurt until late 2012. I was getting website traffic from all over the country and actually had an opportunity to interview Barbara Corcoran of “Shark Tank” for an article on the site. In late 2012, inspired by so many of the women I know who own businesses, I decided to strike out on my own to start Chamber Speak. I couldn’t keep Wobizzle going as a hobby, so I pulled it offline. It’s been tugging on me ever since. Last year, with the help of Melissa, I was able to relaunch the site. The real pivot is that we’re changing the way we think about client service. We’re still going to be working with clients from our other businesses, but Wobizzle.com gives us an opportunity to expand our bandwidth.
Biggest mistake …
If I had a redo, I would have never taken Wobizzle.com offline. At the time, it seemed like a practical idea. Now, we are basically rebuilding an audience from scratch.
Worst advice …
“Make sure you have something to fall back on.” I know it is well-meaning, but I feel like acknowledging that you have or need a safety net gives doubt a foot in the door. You have to forge forward believing that you have no other choice but to be successful.
The community’s architectural and engineering professionals present these 25 projects as an insight into their portfolios.
Vineese Knight with the Massengale Group Of Keller Williams says when she was a young salesperson the biggest mistake she made was looking at people as numbers. She started experiencing real success when she made the mental shift to thinking of her customers as people and genuinely caring about their needs above her own.
Cody Ritter, owner of Base Construction & Management LLC, attributes the company's fast growth in part to keeping customers happy. Base Construction & Management LLC is one of the Springfield Business Journal 2019 Dynamic Dozen companies, recognizing the 12 fastest growing companies in the area.
"You are a leader," says Carrie Richardson, Executive Director of Leadership Springfield. She gives suggestions as to how you can develop your leadership skills.
Michael Wehreberg, Wehrenberg Design Company, discusses the shift in the last five years in web site design to mobile-first designs. Ultimately, you have to think of the human first and serve them with ease, and Google will give you credit for being mobile friendly.
Ömer Önder, owner of Springfield Diner, struggles with the process of renaming his restaurant. The process led by Dustin Myers and Jeremy Wells, owners of the branding agency Longitude LLC. Ömer expresses all of the emotions he is going through as they work together to revise his seating, menu, hours, and a name to reflect those changes.
It is projected that 10,000 people in the United States will turn 65 years old everyday for 19 years, and non profits are going to be competing over the coming years in a fierce labor market. Give Five was developed as a civic matchmaking program to help connect capable retirees with charitable organizations that need help. Greg Burris outlines the problems the program addresses, opportunities for individuals and organizations, as well as how United Way of the Ozarks is licensing to the program to share with other communities.
Jamie Kinkeade noticed most of the women in her fitness classes at The Studio were wearing Lululemon. She knew her clients were driving to Kansas City to purchase the brand, so she approached the athletic apparel company to stock their merchandise in her store, The Movement. They said "no" at first because they were not looking to expand into the Springfield market, but her persistence paid off.
With more job openings than people to fill them, it is time for your company to evaluate how you are motivating and engaging your team to help you retain and attract the best talent. Sherry Coker, Executive Director at the OTC Center for Workforce Development, walks you through tangible and intangible incentives that encourage employee engagement, performance enhancement, and higher job satisfaction.
"When we first started we thought we could pretty much do this on our own," discloses Vera Gibbons with Baby Foot®. "We thought we knew what would be great...that's not really what happened." Gibbons recommends partnering with a strong marketing partner early and give them a budget.
With four generations in the workplace, understanding the strengths and weaknesses of how each approaches brainstorming can make all the difference in arriving at the best idea. Boomer Kay Logsdon, Director of Applications at CultureWaves, and self-described fossil Millennial Locke Hilderbrand share what their trends research at CultureWaves tells us about generational differences and tips on how to bridge the gaps. Generations in the Workplace is an ongoing multi-episode series tackling the issues of generational conflict.