A Springfieldian who runs a popular YouTube channel today is slated to interview former first lady Michelle Obama.
Jesse George, who’s known as Jesse The Reader through his book-reviewing YouTube channel, spoke to Springfield Business Journal this morning as he was preparing to leave his hotel in Austin, Texas, for the interview.
“I’m really nervous. I honestly don’t know what’s going to happen today,” he said. “It’s viewer focused. They had our viewers send in questions. We’re going to be using that to interview her.”
George said he’s one of six Youtubers who will interview Obama at Google’s Austin campus as she promotes her new book, “Becoming.” He said the footage should come out in April.
George said the interview with Obama came after YouTube emailed him twice asking him to take on the gig. The first time, he ignored it because he thought it was fake.
“They followed up and said, ‘No, this is real,’” George said. “Because it’s surrounding her book and my channel is primarily about reading, they wanted to work with me on it.”
George, who has more than 315,000 YouTube subscribers, reviews books and enjoys “making comedic content surrounding books to get people excited about reading.” Working as a YouTuber full-time, he’s part of a group of content creators collectively known as BookTube. YouTube pays content creators a portion of advertising revenue.
George started the channel in 2012 and has continued to live in Springfield as it’s grown, pushing past the 315,000 subscriber mark in November 2018.
“I started YouTube in college because I didn’t have a lot of friends at the time and I needed an outlet,” he said. “I never imagined that it would grow to the scale that it currently is at.”
Obama’s previous ties to Springfield include a trip she made in 2013 at a local Walmart to promote her "Let's Move!" initiative to fight childhood obesity, a project she took on when she was still first lady, according to SBJ archives. Her husband, former President Barack Obama, made at least two stops in Springfield on the campaign trail in 2008.
The Doula Foundation of Mid-America Inc. moved; Steve Albrecht opened Dr. Steve Albrecht Coaching Services; and Common Sleep LLC got its start.
Vineese Knight with the Massengale Group Of Keller Williams says when she was a young salesperson the biggest mistake she made was looking at people as numbers. She started experiencing real success when she made the mental shift to thinking of her customers as people and genuinely caring about their needs above her own.
Cody Ritter, owner of Base Construction & Management LLC, attributes the company's fast growth in part to keeping customers happy. Base Construction & Management LLC is one of the Springfield Business Journal 2019 Dynamic Dozen companies, recognizing the 12 fastest growing companies in the area.
"You are a leader," says Carrie Richardson, Executive Director of Leadership Springfield. She gives suggestions as to how you can develop your leadership skills.
Michael Wehreberg, Wehrenberg Design Company, discusses the shift in the last five years in web site design to mobile-first designs. Ultimately, you have to think of the human first and serve them with ease, and Google will give you credit for being mobile friendly.
Ömer Önder, owner of Springfield Diner, struggles with the process of renaming his restaurant. The process led by Dustin Myers and Jeremy Wells, owners of the branding agency Longitude LLC. Ömer expresses all of the emotions he is going through as they work together to revise his seating, menu, hours, and a name to reflect those changes.
It is projected that 10,000 people in the United States will turn 65 years old everyday for 19 years, and non profits are going to be competing over the coming years in a fierce labor market. Give Five was developed as a civic matchmaking program to help connect capable retirees with charitable organizations that need help. Greg Burris outlines the problems the program addresses, opportunities for individuals and organizations, as well as how United Way of the Ozarks is licensing to the program to share with other communities.
Jamie Kinkeade noticed most of the women in her fitness classes at The Studio were wearing Lululemon. She knew her clients were driving to Kansas City to purchase the brand, so she approached the athletic apparel company to stock their merchandise in her store, The Movement. They said "no" at first because they were not looking to expand into the Springfield market, but her persistence paid off.
With more job openings than people to fill them, it is time for your company to evaluate how you are motivating and engaging your team to help you retain and attract the best talent. Sherry Coker, Executive Director at the OTC Center for Workforce Development, walks you through tangible and intangible incentives that encourage employee engagement, performance enhancement, and higher job satisfaction.
"When we first started we thought we could pretty much do this on our own," discloses Vera Gibbons with Baby Foot®. "We thought we knew what would be great...that's not really what happened." Gibbons recommends partnering with a strong marketing partner early and give them a budget.
With four generations in the workplace, understanding the strengths and weaknesses of how each approaches brainstorming can make all the difference in arriving at the best idea. Boomer Kay Logsdon, Director of Applications at CultureWaves, and self-described fossil Millennial Locke Hilderbrand share what their trends research at CultureWaves tells us about generational differences and tips on how to bridge the gaps. Generations in the Workplace is an ongoing multi-episode series tackling the issues of generational conflict.