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Bratz CEO makes bid for Toys R Us stores

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The CEO of MGA Entertainment Inc., manufacturer of Bratz dolls and Little Tikes toys, made a bid for Toys R Us stores in the United States and Canada.

"The time is now. Everyday that goes by, the value of Toys R Us declines and more people lose their jobs," Isaac Larian said. "We will make Toys R Us an experience in and of itself — a fun and engaging place where families can spend an entire day. Imagine a mini-Disneyland in each neighborhood."

Larian's bid came to nearly $900 million. It follows a failed crowdfunding effort aimed at raising $1 billion to buy the bankrupt Toys R Us.

Read more from NBC Los Angeles.

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